Optimals formulas contain Swedish natural ingredients blends and hydrating active ingredients tailored to meet the needs of every skin type. To achieve the best moisturizing results we recommend to follow our quick and easy Optimals 4-step Routine, where cleansing, eye care and hydration-boosting is common for every skin type, with moisturizing especially concentrated for specific skin needs.
FOLLOW COMPLETE ROUTINE FOR THE BEST RESULTS
Step 1 - Cleanse
Apply Gel Wash or Cleansing Foam to wet face in the morning and evening, massage in, then rinse of with water. Follow with Toner. Avoid eye area.
Step 2 - Eyes
Apply Eye Cream every morning and evening to cleansed skin.
Step 3 - Boost
Use serum twice a day, morning and evening, on cleansed skin. Avoid direct contact with eyes.
Step 4 - Moisturise
Apply the Day Fluid/Day Cream every morning, and the Night Cream every evening, to cleansed skin. Avoid eye area.
CHOOSE THE PERFECT SET FOR YOUR SKIN NEEDS
Hydrates the skin and reduces and prevents oiliness. Protects against environmental aggressors, mattifies and minimises the appearance of pores.
MATTIFIES SKIN & REDUCES OILINESS *
Improves and maintains skin hydration. Shields from environmental agressors and leaves skin feeling soft, supple and refreshed.
IMPROVES SKIN HYDRATION & RADIANCE *
ALL SKIN TYPES
Reduces the appearance of dark spots for a more even, radiant and flawless complexion.
EVENS SKIN TONE *